Viveve(R) Announces Distribution Partnership for France and Monaco

Viveve Treatment Now Available in 48 Countries Throughout the World

SUNNYVALE, CA -- (Marketwired) -- 01/12/16 -- Viveve Medical, Inc. ("Viveve") (OTCQB: VIVMF), a company focused on women's health, today announced the expansion of its commercial efforts into France and Monaco through a partnership with Novelskin Medkapp ("Novelskin"), a specialized distributor of medical devices based in Paris, France.

Viveve now has 16 exclusive distribution partnerships covering 48 countries throughout the world with regulatory clearance in 21 of those countries:

GEOGRAPHIC
REGION
DISTRIBUTION
COVERAGE
REGULATORY
CLEARANCE
North America 1 1
Europe 28 18
Asia Pacific 9 2
Middle East 10 -
TOTAL  48  21

"We believe that our partnership with Novelskin will establish Viveve as a premier product for the treatment of vaginal laxity in France and greatly expand the availability of the Viveve Treatment," said Patricia Scheller, the Chief Executive Officer of Viveve. "We believe the clinically demonstrated safety and efficacy profile of this painless procedure makes the Viveve Treatment the best alternative for treating a condition that can profoundly impact a woman's sexual satisfaction and quality of life. It's fitting that Novelskin, a female owned company, will help build the Viveve brand and provide a procedure that can make such a positive difference to so many women's lives." 

"Our commitment is to provide our physicians and medical professionals with high quality, clinically-proven products that fulfill their needs," said Karine Popis, Director and General Manager of Novelskin. "We offer only what we believe are the best technologies -- those that provide us with evidence of safety and optimal results," she continued. "The Viveve System is in precise alignment with our goal of bringing innovative technologies to our physicians and their patients. Now women who have this very common and frustrating condition will have access to a safe and proven procedure that is aimed at improving vaginal laxity and restoring sexual satisfaction."

About Viveve

Viveve, Inc., the operating subsidiary of Viveve Medical, Inc., is a women's health company passionately committed to advancing new solutions to improve women's overall well-being and quality of life. The company's lead product, the globally patented Viveve System, is a non-surgical, non-ablative medical device that remodels collagen and restores tissue with only one treatment session. The Viveve System treats the condition of vaginal laxity, which is the result of the over-stretching of tissue during childbirth that can result in a decrease in physical sensation and sexual satisfaction. Physician surveys indicate that vaginal laxity is the number one post-delivery physical change for women, being more prevalent than weight gain, urinary incontinence or stretch marks. The Viveve Treatment uses patented, reverse-thermal gradient radiofrequency technology to tighten vaginal tissue in one 30-minute out-patient treatment in a physician's office. The Viveve System has received regulatory approval in Europe, Canada and Hong Kong and is available through physician import license in Japan. It is currently not available for sale in the U.S. For more information, please visit Viveve's website at www.viveve.com.

Safe Harbor Statement

All statements in this press release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this press release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of our control, which could cause actual results to materially differ from such statements. Such risks, uncertainties and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions and other factors that are to be detailed in our periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements to reflect events or circumstances that subsequently occur or of which we hereafter become aware.

Viveve is a registered trademark of Viveve, Inc.

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Source: Viveve Medical, Inc.