Viveve Initiates the VIVEVE I Clinical Trial

First Randomized, Blinded and Sham-Controlled Trial for Women Suffering With Vaginal Laxity

SUNNYVALE, CA -- (Marketwired) -- 12/16/14 -- Viveve Medical, Inc. ("Viveve") (OTCQB: VIVMF), a company focused on women's health, today announced that the first patient was successfully treated at the Allan Centre, in Calgary Canada, by Dr. Bruce Allan, a leading Canadian gynecologist. The VIVEVE I clinical study -- VIveve Treatment of the Vaginal Introitus to EValuate Efficacy is a randomized, blinded and sham-controlled trial designed to demonstrate the efficacy of the Viveve® Treatment versus a sham control procedure for the treatment of vaginal introital laxity.

Up to ten clinical sites in Europe and Canada will enroll approximately 113 patients, randomized in a 2:1 ratio to either an active treatment group or sham control group. Patients will be followed for six months post-treatment to assess the primary effectiveness and safety endpoints of the study with data being collected at one, three and six month intervals. The study will also include an interim data analysis at the 3 month endpoint of 50% of the patients enrolled.

The primary endpoint of the study is a comparison of the proportion of patients reporting no vaginal laxity in the treatment group versus the proportion of women reporting no vaginal laxity in the sham group at six months post-treatment. Secondary endpoints include the percent change in mean score from baseline to six months post-treatment in the treatment group compared to the sham group using the following patient reported outcome questionnaires: a proprietary Vaginal Laxity questionnaire, called the Vaginal Laxity Inventory ("VALI"), which was developed by Dr. Len Derogatis and is being validated in parallel with the VIVEVE I study; the Female Sexual Function Index ("FSFI"), authored by Dr. Ray Rosen and the Female Sexual Distress Scale ("FSDS-R"), also developed by Dr. Derogatis.

"The Viveve System has already demonstrated a favorable safety and efficacy profile in two previously completed single-arm clinical studies conducted in the United States and Japan," said Patricia Scheller, Chief Executive Officer of Viveve Medical, Inc. "We look forward to further evaluating the effect of the procedure in the first randomized, controlled trial for women suffering from vaginal introital laxity. Previous clinical results show that patients experience significant improvement after treatment with the Viveve System. We believe that the demonstrated safety and efficacy profile of this painless, minimally invasive procedure make the Viveve Treatment the best alternative for treating a condition that can profoundly impact a woman's sexual satisfaction and quality of life."

About Viveve
Viveve, Inc., the operating subsidiary of Viveve Medical, Inc., is a women's health company passionately committed to advancing new solutions to improve women's overall well-being and quality of life. The company's lead product, the Viveve® System, is a non-surgical, non-ablative medical device that remodels collagen and restores tissue. The Viveve System treats the condition of vaginal laxity, which is the result of the over-stretching of tissue during childbirth that can result in a decrease in physical sensation and sexual satisfaction. Physician surveys indicate that vaginal laxity is the number one post-delivery physical change for women, being more prevalent than weight gain, urinary incontinence or stretch marks. The Viveve Treatment uses patented, reverse-thermal gradient radiofrequency technology to tighten the tissues of the vaginal introitus (opening) and requires only a 30-minute out-patient treatment in a physician's office. The Viveve System has received regulatory approval in Europe, Canada and Hong Kong and is available through physician import license in Japan. It is currently not available for sale in the U.S. For more information, please visit Viveve's website at www.viveve.com.

Safe Harbor Statement
All statements in this press release that are not based on historical fact are "forward-looking statements". While management has based any forward-looking statements included in this press release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of our control, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions and other factors that are to be detailed in our periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements to reflect events or circumstances that subsequently occur or of which we hereafter become aware.

Viveve is a registered trademark of Viveve, Inc.

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Source: Viveve Medical, Inc.